Ph.D. · BCBA-D · Coach Doc

The science of behavior, put into motion.

I'm Dr. Antonio Harrison. I study how people change, and then I live it out loud: in faith, in fitness, on camera, on the page, and in rooms full of people ready for their next level.

  • Behavior Scientist
  • VR Fitness Coach
  • Founder
  • Author & Creator
Dr. Antonio Harrison, Coach Doc
Ph.D.Applied Behavior Analysis
30+Keynotes delivered internationally
15+Athletes mentored into college programs
4Books on the way
PublishedScientific author in behavior analysis
Now streaming

I run the experiments, so you get the answers.

On The Human Experiment, I decode why we do what we do, and test it in real life on myself and on others. Habits, motivation, discipline, faith, and the hidden rules behind everyday behavior.

Available now
Mind, Body & Soul

The journal · Part of God Sent Me

From the God Sent Me shelf

The journal that started it all.

A guided journal for building yourself up in mind, body and soul, one intentional day at a time. Do it at your own pace, on your own terms.

Bring Coach Doc to your people.

Keynotes, workshops, consulting, CEUs and select high-level coaching. Tell me what you're building.